Small Business & Home-Based INCOME Magazine V.4 No.2 October/November/December 2001 CONTENTS PAGE The following listing represents the editorial etc., contained in the current issue. Where possible, the title is linked to the authors site where further information is available. Business building Why do business with you?....5 Extracting maximum profit from your current customer base....7 Cost effective market research for small business - why is market research so important?....9 Be Your Own Boss catalogue....39 The Bookshelf - Book Reviews....92 Customer service Getting it right the first time saves time.....12 How to lose customers without really trying the A-Z guide....14 Five effective strategies for drawing customers to your small business....16 Keeping customers you have never met....18 Sales & marketing To make your copy sell - make a personal connection....24 Target marketing strategy - find your own niche market....27 Marketing with bags of freckles....30 Why competing on price with your competitors is not important....31 Why to avoid selling on the first sales call....34 Managing your business A word of advice....36 Ring! Ring!... why don't you give me a call?....38 The power of humour in business - how to make business fun and laugh all the way to the bank....63 Behind enemy lines....66 Bright outlook for small business....68 Why you should use testimonials in your business, and how to do it....69 Gold is in the list....70 Virtually your secretary....72 Business & money making opportunities Opportunities index....94 Personal development How to take it one step further....74 Clarity of purpose - living a rich life....76 The 4 steps to successful goal-setting ....78 This game of life - harmony or cacophony....79 One easy method to guarantee your success - remembering people's names....80 Wealth creation Beware of tax-driven 'investment' strategies!....87 How to go from nothing to earning $50,000 a year working from home.....89 Technology and your business Your web site - a one-minute marketing plan?....81 Test your web site for readability....82 Automate your website and make it more human!....84 Why list your site in directories or portals?....85 Investing in technology for small business....86 Success Joanna Thomson + Nu Skin = Success....91 Miscellaneous Products - opportunities - services - information marketplace....96 Classified marketplace....97 Advertising rates and deadlines for next issue....95 Content Page Archive: Volume 1 Number 1 Volume 1 Number 2 Volume 1 Number 3 Volume 1 Number 4 Volume 2 Number 1 Volume 2 Number 2 Volume 2 Number 3 Volume 2 Number 4 Volume 3 Number 1 Volume 3 Number 2 Volume 3 Number 3 Volume 3 Number 4 Volume 4 Number 1         Back To Main Menu Click here to reload the entire site © Copyright 2001. AAA Media Network.