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CONTENTS
PAGE
Small Business
& Home-Based INCOME Magazine
V.7 No.4
April/May/June 2005
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| The following listing represents the editorial
etc., contained in the current issue. Where possible, the title is linked to the
authors site where further information is available. |
Business Building
Protect your assets 5
BE
YOUR OWN BOSS CATALOGUE - 160+ Australian Start-Up Business Guides..49
Get people to pass you around 79
The bookshelf - book reviews 100
Customer Service
Seducing the vigilante customer 10
Objections - a chance to gain new business or lose a customer 16
I love it when they don't buy as long as I know why 20
Sales & Marketing
Transforming objections into selling points 24
Perils of selling on price - "if you sell by price, you will die by price."
28
The stale way to success 32
3 simple selling tactics 34
Be number 1, claim authority, and speak with it! 36
10 ways to increase your orders 38
How I write hypnotic copy that sells or, how a little Italian can make you rich 42
Managing Your Business
Hot trends in 2005 - ignite the entrepreneurial spirit 46
Help - what's happening? 48
Equipment lease legalities 75
Business & Money Making Opportunities
How you can profit from the digital revolution 76
Developing information products - you need a clear idea on who your market is 78
Personal Development
The business of being small 82
Your strengths are the path to excellence 83
This game of life: dreams 84
Does your business have a heart? 85
Technology And Your Business
30 ways to promote your website on a shoestring budget (part 1) 86
Nine lifestyle and financial reasons to build an internet business. 88
Increasing conversions through action -oriented copywriting 90
Stay net savvy and succeed ! 92
Improve the readability of your web page 94
Small Business Success
Possessing the midas touch 96
Gems be this girls best friend! 98
Miscellaneous
- Products
- opportunities - services - information marketplace 104
Classified
marketplace 105
Advertising
rates and deadlines for next issue 103
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